Mobile D2C Operations

Sales & Operations Dashboard

A centralized internal platform designed to bring sales, inventory and operational data together into one usable system for day-to-day D2C workflows and reporting.

Type

Internal Business Platform

Area

Sales & D2C Operations

Role

Architecture, Development & Deployment

Stack

React · Node.js · PostgreSQL

The Problem

Operational data existed across multiple systems.

Sales, inventory, order and operational data often needs to be checked across different platforms. That makes routine analysis slower and creates unnecessary dependency on manual checks.

The goal was to create one internal platform where teams could view and work with the most useful business data without repeatedly switching between systems.

My Contribution

From operational requirement to production platform.

Architecture

Designed around practical operational workflows.

Structured the application around how internal teams actually consume sales, order and inventory information rather than simply mirroring external systems.

Backend

Built the API and data layer.

Developed backend services using Node.js, Express, Prisma and PostgreSQL to synchronize, store and expose operational data.

Frontend

Created a usable internal dashboard.

Built the React interface around reporting, filtering, data visibility and the workflows required by the operations team.

Deployment

Owned the production deployment flow.

Deployed and maintained the platform on Linux infrastructure using Nginx, process management and production database services.

What It Brings Together

Sales data

Order information

Inventory visibility

Operational reporting

Platform synchronization

Internal workflows

Technology

ReactViteNode.jsExpressPostgreSQLPrismaLinuxNginxAzure